What is provenance

Leading brands are using Provenance Join marketing and sustainability leaders integrating impact content into brand communications. Proof Points Build trust with proof-backed sustainability communications Use evidence from your supply chain to boost your next product marketing campaign and strengthen your sustainability pages.

Content Management Save time and scale efficiently Publish and update sustainability communications easily across multiple products, brands and channels. Transparency Framework Uncover transparency opportunities Gain a holistic view of your social and environmental impact. Product Stories Turn complex data into clear messaging Communicate your sustainability progress to shoppers in a digestible but comprehensive format.

Features The software solution for sustainability communications. Digital experiences Engage shoppers and retail customers with digital experiences accessible off-pack and online. Third-party compatibility Support claims with third-party verification and certification.

Explore our solutions. The big picture Every product has an impact on people and planet. Provenance is concerned with a very broad range of sources and uses. Business applications may exploit provenance in trusting a product as they consider the manufacturing processes involved. The provenance of a cultural artifact in terms of its origins and prior ownerships is crucial to determine its authenticity. In a scientific context, data is integrated depending on the collection and pre-processing methods used, and the validity of an experimental result is determined based on how each analysis step was carried out.

Throughout this diversity, there are many common threads underpinning the representation, capture, and use of provenance that need to be better understood to enable a new generation of Semantic Web applications that takes provenance and trust into account. There are many pockets of research and development that have studied relevant aspects of provenance.

The Semantic Web and agents communities have developed algorithms for reasoning about unknown information sources in a distributed network. Logic reasoners can produce justifications of how an answer was derived, and explanations that help find and fix errors in ontologies.

The information retrieval and argumentation communities have investigated how to amalgamate alternative views and sources of contradictory and complementary information taking into account its origins.

The database and distributed systems communities have looked into the issue of provenance in their respective areas. Provenance has also been studied for workflow systems in e-Science to represent the processes that generate new scientific results. Licensing standards bodies take into account the attribution of information as it is reused in new contexts.

However, these results are not really known to the Semantic Web community, nor are they necessarily expressed in terms that could facilitate their adoption. Moreover, it is unclear that this existing body of work could address all the needs for provenance management in the Semantic Web without a better understanding of what those needs are. Provenance is a very broad topic that has many meanings in different contexts. As a group, we developed a working definition of provenance on the web:.

Provenance is often conflated with metadata and trust. These terms are related, but they are not the same. Metadata is used to represent properties of objects. The allure of celebrity is another reason why provenance is important to many collectors. A piece of silver or porcelain once owned by a Russian Czar or British Royalty would interest buyers attracted to the history of the object as well as collectors lured by the decorative merits of the object itself. Finally, provenance documentation can prove that the item has not been stolen and that the current owner has a clear title for the item that can legally be passed to the buyer upon purchase.

Be wary of grandiose statements about the provenance of an item that cannot be proven with documentation. Verbal history can be interesting, but there should also be old photographs of the item in the family collection, bills of sale, and other documentation that can prove the statements are true.

Memory, including family lore, is not always accurate and tends to inflate over time. They provide comprehensive information, including provenance, for each artwork or item recognized as created by the artist or maker at the time of publication.

Types of Provenance Documentation You probably have some of the following types of provenance documentation for the object that you own:.

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