Who owns betty crocker brand

NBD, it's casual. It was a picture cookbook that quickly became a best-seller. American cooking personality Betty Crocker was an invented character played by several different people since Because Betty Crocker isn't a real person, her image has been depicted by artists since the s.

Initially, her look blended facial features of the female staff in the Washburn-Crosby home service department, but she's also been updated to resemble Jackie Kennedy, and in , her skin tone was changed to olive to give her a more racially ambiguous look. According to Adweek , Crocker is among the most famous fictional female characters in history.

She held the 1 spot for years until Flo came along and dethroned her. She's still the front-runner in food though, and ranks higher than Mrs. Butterworth, Ms. Brown, and Catalina of Chicken of the Sea fame. Nor was it frosting, cookies, or anything baking-related. It was actually packaged soup mix. Her work includes developing new recipes for multiple General Mills brands and Betty Crocker Cookbooks, testing current recipes for performance issues and working on reformulation projects for existing General Mills products.

She has a degree in food and nutrition from North Dakota State University. Mary Kaye has over 36 years of experience in the food industry, from recipe development to new product development and managing special events.

She has a degree in food and nutrition. Mike Shannon is a recipe development consultant and culinary event leader in the Kitchens of General Mills. Mike is a classically trained chef with a degree in culinary arts from Le Cordon Bleu-Minneapolis and has over 30 years of leadership experience and more than 11 years of culinary experience focused in recipe development and consumer-level culinary instruction.

Additionally, Mike has experience in wellness content development for several health service providers. He leads cooking events, wine pairing classes, public speaking engagements, adult learning facilitation, large group and media-based culinary demonstrations as well as private in-home chef experiences. He and his wife live in southwest Minneapolis. His daughter also caught the culinary fever and is a classically trained chef who teaches culinary arts and leads a culinary competition team at the high school level.

Martha Zeimer is a recipe project check testing consultant in the Kitchens of General Mills where she tests and edits final recipes for accuracy before publishing for various brands including Pillsbury, Betty Crocker, Tablespoon and more.

Martha has worked in the food industry for over 23 years. She received her degree in nutrition from St. Catherine University in the Twin Cities. Cathy has a BS degree from Purdue University in Food and Nutrition in Business, and Food Science, making her ideally suited to her responsibilities overseeing all aspects of cookbook development.

Cathy shepherds each cookbook project through the publishing process, from start to finish—including creating new recipe ideas, directing recipe creation in the Betty Crocker Kitchens and much more. Cathy also leads promotion of the finished products. She serves as the face—and voice—of the cookbooks in nationwide interviews and articles.

She has also served as the first writer for bettycrocker. By Email Please use this email form. We do not process emails outside our normal business hours or on holidays. You can send us a letter at our mailing address: General Mills, Inc. Box Minneapolis, MN Betty's Kitchen Experts Meet the creative cooks, bakers and dieticians who make the recipes, answer your cooking questions and carry on the tradition of creating kitchen-tested recipes reflecting the ever-changing tastes of America.

Meredith Deeds Meredith Deeds is a recipe development consultant and an interim creative lead in the General Mills Kitchens. Maria Ingalls Maria Ingalls is a recipe project check testing consultant in the Kitchens of General Mills where she tests and edits final recipes for accuracy before publishing for various General Mills brands—from cakes on Betty Crocker to crescent roll appetizers for Pillsbury, no day in the kitchen is the same!

In , Fortune magazine declared her the second most popular woman in America, the first being Eleanor Roosevelt. Marks, Susan Smith, Andrew F. General Mills, n. Tori Avey is a food writer, recipe developer, and the creator of ToriAvey. Who Was Betty Crocker? Tori Avey February 15, Betty Crocker, The face of Betty Crocker in print ads and on product labels has been depicted by various artists since the s.

Each station had its own Betty Crocker voice and continued for 24 years with more than one million listeners. Betty joins General Mills, Inc. In , Betty Crocker officially became part of the General Mills family when the Washburn Crosby Company merged with three other mills. She has remained under this brand ever since.

Almost seven million copies of an accompanying wartime booklet Your Share were distributed at the same time.